Newframe.Ai (opens in a new tab)

NewFrame is an AI creative company building Madison, an agentic creative system for brands and marketing teams. Madison helps businesses turn their existing brand and product context into campaign ideas, advertisements, videos, social content, UGC-style creative, copy, and platform-ready variations.

Users can begin with something as simple as a website or Instagram link. Madison studies the brand’s products, visual identity, tone of voice, audience, and existing content to build a reusable understanding of the business. The user can then provide a campaign goal, product, offer, or creative brief. Madison uses that context to develop campaign directions, creative angles, copy ideas, and visual assets that remain connected to the brand.

NewFrame is particularly useful for e-commerce businesses, physical-product brands, creative teams, performance marketers, and agencies that need a steady supply of advertising creative. It supports categories such as beauty, personal care, food and beverage, supplements, fitness, pet products, home goods, retail, and other visually driven consumer products. Agencies can also use Madison across multiple client brands, keeping each brand’s products, references, and creative identity organized separately.

A key part of the product is continuity. Teams often have to explain the same brand details repeatedly when working with generic AI tools, freelancers, or fragmented creative software. Madison keeps brand and product context available for future work. This helps users move from an initial idea to usable creative directions without rebuilding the brief every time.

Madison brings several parts of the creative process into one connected workflow. It can research a brand, help structure a campaign brief, generate multiple creative routes, adapt ideas across formats, and produce variations for channels such as Instagram and TikTok. Teams can use it for product ads, static creative, short-form video concepts, social posts, copy angles, UGC-style content, and broader campaign development.

NewFrame is designed for businesses that want to produce more creative work while preserving brand consistency. It reduces the manual work involved in managing prompts, references, product images, brand notes, and output variations across separate tools. The result is a faster path from brand context to campaign-ready creative that marketers, founders, and agencies can review, refine, and publish.