Guides for product owners

How to set up, structure, and grow an affiliate program that attracts the right partners, plus broader marketing channels that work for indie and SaaS products.

4 guides

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How to recruit and activate affiliates

How to recruit and activate affiliates

Recruiting affiliates is the step after you know who to invite. This guide covers the invite, onboarding, a first content idea, and how to keep partners promoting.

By AnthoVDO Created Updated

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How to find affiliates

How to find affiliates

Finding affiliates means finding people who will promote your product for a commission. This guide shows product owners where partners come from, how to shortlist them, and what to have ready before outreach.

By AnthoVDO Created Updated

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How much can you make with affiliate marketing?

How much can you make with affiliate marketing?

Affiliate marketing income varies widely. This guide explains why "average earnings" stats mislead, gives a simple estimation model, and shows what actually moves the number for creators and founders.

By AnthoVDO Created Updated

Creators & Founders Read →
What is affiliate marketing?

What is affiliate marketing?

Affiliate marketing is a performance-based partnership: you promote someone else's product with a tracked link or code, and you earn a commission when a defined action happens (usually a sale, paid signup, or qualified trial). The merchant only pays when results come in. This guide covers the basics for creators and product owners.

By AnthoVDO Created Updated

Creators & Founders Read →